Millions of Americans consume synthetic dyes daily, often unaware of the potential health risks associated with these additives. The documentary “To Dye For,” set to premiere on January 10 at the Brewery Arts Center, seeks to shed light on the impact of these unregulated dyes on families and communities.
Presented by Western Nevada College Foundation and the Brewery Arts Center, “To Dye For” delves into the subtle damage caused by synthetic dyes through personal narratives and expert opinions. Among those featured is Dr. Rebecca Bevans, a professor at Western Nevada College who has extensively researched this issue.
“We commend Dr. Bevans for her dedication to educating parents about the dangers of food dyes and celebrate the release of this documentary as a powerful tool to share that message,” said WNC President Dr. J. Kyle Dalpe. “We also extend our gratitude to the WNC Foundation and the Brewery Arts Center for bringing this film to Carson City.”
Filmmakers Brandon and Whitney Cawood aim to expose how synthetic dyes in underregulated foods affect consumers daily. Their inspiration stemmed from a personal experience when they discovered their child had a sensitivity to synthetic dyes.
“This project began as a deeply personal journey,” Brandon said. “My spouse and I are first-time filmmakers, and we decided to make this documentary after discovering that our child had a life-altering sensitivity to synthetic dyes.”
Dr. Bevans became an advocate against synthetic food dyes after her son Alex experienced neurobehavioral issues linked to them in 2013. Her TEDx talk on this topic has been viewed nearly half a million times, highlighting her influence in raising awareness.
“When Whitney and Brandon asked if I’d be interested in being in their documentary, I jumped at the chance,” Dr. Bevans said.
The filmmakers’ research revealed significant findings about synthetic food dyes’ links to behavioral issues, attention challenges, and cancer.
“Synthetic food dyes are linked to behavioral issues, attention challenges, and even cancer,” Brandon stated.
Doors will open at 5 p.m., with seating beginning at 5:30 p.m., followed by an introduction from Dr. Bevans and her son Alex before screening at 6 p.m.
“It takes someone who’s passionate to put their time, energy and money into producing a film like this documentary,” Dr. Bevans expressed appreciation for Whitney’s and Brandon’s efforts.
Proceeds from ticket sales will support both Dr. Bevan’s psychology students through the WNC Foundation and projects at the Brewery Arts Center.
Tickets are available for $20 online via https://breweryarts.org/events/.
