Maxine Holland and Jessica Brooks, both graduates of Western Nevada College (WNC), have launched a new venture in downtown Carson City with the reopening of Cellar 8 Wine Bar at 408 N. Carson Street. The establishment reopened on March 8, International Women’s Day, and has since become known for its curated wine selections, community events, and welcoming environment.
“We have a passion for wine and a dedication to quality that shines through in every aspect of our shop,” said Holland, who owns the wine bar. “We wanted to create a place that reflects our story, honors the culture of wine, and invites people to slow down, connect and enjoy the moment.”
Holland brings experience from her upbringing near South Africa’s wine country as well as academic credentials from WNC in Graphic Design and Liberal Arts. She also holds a WSET Level 2 wine certification and spent nearly nine years at Vital Signs learning about local business operations.
“I was with Vital Signs for nearly nine years, and it was incredibly formative for me,” Holland said. “It taught me how essential it is to build genuine relationships and give back. I learned firsthand how much heart, hustle and humility it takes to run a business — and how rewarding it can be when you’re rooted in the community you serve.”
In 2020, Holland was selected by the Nevada Women’s Commission to design a commemorative Nevada Women’s Suffrage specialty license plate.
Jessica Brooks serves as general manager of Cellar 8. After completing her studies at WNC and earning a bachelor’s degree from University of Nevada, Reno, Brooks gained experience in food and beverage service. She holds a WSET Level 3 certification along with training from the Court of Master Sommeliers.
“Wine is bottled history,” Brooks said. “Every bottle tells a story — of place, culture, craftsmanship. Our goal is to make those stories accessible and exciting for everyone who walks through our doors.”
Jayna Conkey, Professor of Graphic Design at WNC who taught both Holland and Brooks, commented on their commitment during their time as students: “From the beginning, they consistently demonstrated a strong work ethic, exceptional creativity, and an unwavering commitment to excellence in all their projects,” Conkey said. “What impressed me most about both women was their remarkable ability to balance the demanding responsibilities of school, work, and motherhood without ever compromising the quality of their work. Their determination and resilience were truly admirable.”
Cellar 8 offers more than just wine; it hosts trivia nights, bingo games, blind tasting challenges, book clubs, an exclusive wine club program—and plans are underway for educational events designed to make wine knowledge more approachable.
Western Nevada College President Dr. J. Kyle Dalpe recognized their achievement: “Western Nevada College is incredibly proud of Maxine Holland and Jessica Brooks for turning their education, creativity and passion into such a vibrant addition to downtown Carson City,” Dalpe said. “Their success with Cellar 8 is a wonderful example of how WNC graduates use their skills and vision to enrich our community, create opportunities and inspire others to dream big.”
Reflecting on entrepreneurship as an outcome of her education at WNC—and offering advice—Holland stated: “Entrepreneurship offers a unique path to creative freedom and personal fulfillment,” she said. “Starting a business allows you to build something meaningful that reflects your values, vision and skills. Owning a business is a lot of work. You’re responsible for everything from financials to cleaning the floor at the end of the night.
“My biggest piece of advice is to know your strengths, play to them and don't be afraid to delegate. Surround yourself with people who are talented, trustworthy and passionate. You don’t have to do it all alone, and you shouldn’t.”
Conkey added: “It came as no surprise to learn that Maxine and Jessica have gone on to open a business together,” she said. “Their talents complement each other beautifully, and their shared vision, dedication and professionalism make them a remarkable team.”
Cellar 8 operates daily starting at 7 a.m., functioning as Press Café during mornings before transitioning into its evening role as wine bar Tuesday through Saturday nights.
“Our Press Café in Cellar 8 has become a community staple coffee shop for connecting meetings catching up unwinding and relaxing,” Holland said.